Your Targeted Messaging Statement
Element of Success
Element of Success
Element of Success
What is it costing your clients not to do business with you?
This is the stakes section. Use language from the failure section of the Targeted Messaging section here. Frame the cost or your product / service by showing the client that there is something at stake if you don’t engage with you. This offsets the price of your product.
Value Proposition
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A specific value you deliver to your customers.
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A specific value you deliver to your customers.
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A specific value you deliver to your customers.
How simple is it to work with you?
Process Step 1
Description of the process plan.
Process Step 2
Description of the process plan.
Process Step 3
Description of the process plan.
This can be your one-liner or a one sentence testimonial from a client.
Include Elements of Authority (logos of past clients + as featured in + etc.)
How are we different?
This is the Explanatory Paragraph. This copy can be a paragraph synthesis of your company’s Brand Script. If there are multiple paragraphs, show only the 1st paragraph, and make the remaining copy collapsible text.
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Lead-Generating PDF Title
This can be the description of your lead-generating PDF. Make sure it offers immediate value and creates a sense of reciprocity in your customers.